THE FINLEY'S STORY
Darren Peterson and Scott Finley met shortly after having moved to Austin in the late 90s. Scott was an up and-coming hair stylist, and Darren was a college student studying Computer Science and Business Management. They struck up an immediate friendship that has endured for well over a decade, even though their paths long ago diverged from waiting tables at a local Austin restaurant. Years later Scott and his wife opened Salon U in Lakeway, Texas, and Darren was managing offshore developers in India for Dell Computers, yet they still dreamed about building a business together, in an industry they were both passionate about.Scott approached Darren with the idea of reinventing the ambiance of the old-fashioned American barbershop that combines the best traditions of barbering with fine product and serious service. Scott knew hair and Darren knew business, and both of them certainly knew customer service from their years in the restaurant industry. This was the opportunity the two men were looking for. Their passion for personal grooming, experience owning and operating salons, strong business acumen and a focus on customer service were the perfect ingredients for their Finley’s Barber Shop concept.
Darren, Scott built Finley’s with an emphasis on men, and on the services and products that men truly want, with exceptional customer service and attention to detail. They built a concept where the special relationship between a father and son can be fostered while they spend time together, enjoying a shave and a haircut, relaxing with a beverage while watching the game on personal TV’s at each chair. Every Sunday Finley’s celebrates pride in these relationships with “Father-and-Sonday,” offering a discount for family members who come in for services together. As Darren notes, “Guys have come to appreciate the personal service…the hot towels, the scalp massage, the aromatherapy and the camaraderie. It’s a true escape.” Perfecting the brand and ensuring that it remains clean and untarnished, offering the authentic Finley’s experience, is a top priority as they expand the Finley’s brand outside of Austin, Dallas, Houston and Denver Colorado.